Nicole Smith blew my mind when she told me that there were only eight people on the team that launched Tech Page One at Dell. Incidentally, I have spent some time on Tech Page One and it is truly a wealth of information from education to entrepreneurship and, obviously, tech.
Read More: Trial and Error Even in the Big Leagues: This is How We Learn
At Content Marketing World, Joe Pulizzi kicked things off with a fabulous talk about committing to content marketing and either doing it 100% or not at all. I couldn’t agree more. Personally, I have a hard time doing anything halfway, but I can see the temptation to just go through the motions and check the box of content marketing. It is a lot of work and takes time to generate tangible business results.
To kick off this new community, we started with a big showing at Content Marketing World with our own booth. The Enterprise Marketer Podcast was hard to miss with all the lights, monitors, and a big poker table.
Read More: What Content Marketing World Was Like from My Booth
In my career, in non-profits, I have always set my own benchmarks and KPIs and it has been a useful means of tracking my own progress and ensuring that my efforts are well spent.
Read More: Proper Care and Feeding of Your Marketer
After 9 years as a public library professional, if I had a nickel for every time someone said, “You have that at the library?” I’d be a very wealthy woman. This is true not only in Kansas City but the entire metro area and frankly, the world.
As it turns out, some people don’t want to share everything with everyone on social media. Sure there are still people who share every major moment with their networks on several channels; however, the rise of “dark social” is proof that people are moving away from sharing to the masses and sharing only with a select few.
Read More: New Form of Social Sharing Isn’t so Social: Private Messaging to Select Few
Squared Digital is part of the Julian LLC companies.
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