6 Things Needed to Commit to Content Marketing
At Content Marketing World, Joe Pulizzi kicked things off with a fabulous talk about committing to content marketing and either doing it 100% or not at all. I couldn’t agree more. Personally, I have a hard time doing anything halfway, but I can see the temptation to just go through the motions and check the box of content marketing. It is a lot of work and takes time to generate tangible business results.