Agile Marketing: Building Endurance for Your Content Marketing Efforts
Each year marketing teams are asked to produce more content than the previous year while reaching an audience that is always changing. To accomplish these requests, we need a new set of tools for managing the way we produce content. In this book, Jeff will show you how to adopt these Agile Marketing techniques and build up the endurance of your Content Marketing efforts so you can deliver assets to your audience while maintaining a pace that you can sustain over time.
Founded by Jeff and Michelle Julian, as multi-generational entrepreneurs, the power couple knew it was in their blood to deliver amazing customer experiences. Each let go of their own previous companies to join forces to create something spectacular.
Content strategies are complicated. They have moving pieces. They have immovable truths. They are built on the unpredictability of the future. They mean so much, and sometimes, so little, but at the root, they are trying to do good. Strategies are nothing if they are not measurable.
Picture this: hundreds of brilliant marketing leaders from all backgrounds – creative, analytical, project managers, etc... – together for three days brainstorming strategies and putting them into action. This doesn't even begin to describe the energy that infiltrates our minds, but for the purpose of this post, it will do.
Nobody ever said marriage was easy. Roughly 50% of marriages end in divorce. An even greater 95% of businesses fail after ten years. In direct correlation with this current era of mass info availability to grow a brand and business, we must ask.
Long gone are the days of witty advertisements that entice consumers to indulge in commodities and services. The art of advertising is not lost, but today, consumers want relationships. They want to have trust in an organization, feel a connection to the brand, and it's people, and know that they are making the right choice along with their customer journeys.
I just listened to it again and started bouncing in my chair because Mr. Miller has a very sweet gig, and I am envious of his adventure. He is doing incredible work for LinkedIn and Mr. Miller, I can tell you from personal experience that I saw LinkedIn explode in Denmark in the summer and fall of 2015.
Marketing is what happens behind the scenes: aligning tactics to business strategies and goals, measurement, analysis, documentation, and – the most popular marketing task these days – building and maintaining digital properties. This nerdery is not for the weak. You must be agile (and I mean in all senses of the word), and you must be eager to embrace technology. You must be a team player and a strategic thinker. And, most importantly, you must be analytical.
It's almost a new year, a new you! Or, maybe it's the same you, new year? The beginning of the year marks a time for starting over, refreshing, goal setting and motivation. Even though you should constantly review and improve your LinkedIn profile, right now is a great time to refresh for a successful 2017.