During the first 10 minutes of Jeff Julian’s interview with Ardath Albee, I literally started to sweat. Then Ardath Albee asked a question that gave me great pause “What makes it different and more compelling?” By it, she means content and I started to sweat because I do not have an answer for that at present. What I do have, are a few major takeaways from this interview and a map for what I need to do.
Read More: What Makes a Great Article Great?
Quit Freaking Out! Put in other words: your marketing needs focus.
Read More: Tips for B2B Marketers from MarketingProfs’ B2BForum
Last night, my children helped me cook a whole chicken in preparation for a soup dinner. First, we boiled the chicken on a low simmer. After letting it cool, we checked to make sure it was done, and upon the thumbs up, proceeded to pull the meat off for our soup and other meals throughout the week. Around that time, I realized my work method had bubbled into my home and kitchen.
Read More: Chicken Soup for the Content Marketer’s Soul
SMCKC’s Monthly Breakfast is a great event to learn about some amazing strategies and examples for all marketers in Kansas City. It’s early in the morning, costs very little, and is packed full of information.
Read More: SMCKC December Breakfast – KC LOVES
The past few months we have been left feeling a bit flat. The UK is getting things in place to leave Europe, we’re asking the question “Is the US election always this ugly?;” if you banked on Vine to help build your audience and income that came to a quick end last month and in the UK we stand 15% more of dying if we are admitted to hospital on a weekend.
Read More: How to Build a Community by Uniting Behind a Cause
During September of 2016, Michelle and I had the opportunity to travel to Cleveland, OH and interview several of the most brilliant minds in marketing today. Here are the video and audio versions of each one of those interviews.
Read More: 23 Enterprise Marketer Podcast Interviews from Content Marketing World 2016
Growing pressure on business to perform is translating into more pressure on financial planning and analysis to collaborate effectively with the operation, using advanced analytics and data-driven decision support.
Read More: 5 Reasons Why FP&A Must Be a Better Business Partner
As a non-car guy, one of the most anxiety-producing indicators in my car is the Check Engine light. Your marketing efforts have this indicator, and if they not careful and diagnosis them quickly, these issues can lead to costly results.
Read More: Is Your Marketing Check Engine Light On?
What do you do? This might be a simple question for you, but if it isn’t, it might make giving your time to charity difficult.
Read More: #GivingTuesday – Your Time is Worth More Than You Know
Thanksgiving week everyone tends to write about how blessed they are and about the things they are most grateful for, but I want to talk about two things every content marketer should be ungrateful for – more and mediocrity.
Read More: Two Things Every Content Marketer Should be Ungrateful For
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