What excites me more than what they have is their use of social media to display their products and how they interact and utilize user-generated content.
Read More: 3 Reasons Why You Should Consider Gathering User-Generated Content
Clearly, he never got the message that I’m supposed to be the one offering insights to attendees. When I reminded him that it’s not in my job description to sit in a seminar room taking notes for three straight days, he replied: “Are you flying out of National, Dulles or BWI?”
That’s how I found myself in the Huntington Convention Center of Cleveland last month.
Read More: After Years of Working Trade Shows, I Attended One. Here’s What I Learned.
Perhaps it’s helpful to “tee-up” this conversation by offering up a couple proposed talking points:
“We need to keep our finger on the pulse of what the customers want from us.”
“We need to actively address them and interact with them and that means letting the customer dictate the conversation.”
Read More: Bold Move: Tell Your CEO She Needs to Listen to her Customers
Listening to Jeff Julian and Jonathan Kranz discuss copywriting at CM World 2016 in Cleveland was a huge treat and a pretty much made my day because they confirmed what my instincts have been telling me: it’s good to be empathetic.
Read More: Writing for the Audience Rather Than at Them
Emerging markets are “exotic,” “risky,” full of challenges but promising great rewards to the most intrepid and audacious, etc. Think: Indiana Jones wearing an accountant’s green visor.
Read More: Emerging Markets Deserve Your Respect
How well we communicate with customers and what value we offer them affects customer opinion. That’s not a judgement, it’s a fact.
Read More: Etiquette: Why It’s Vital for Communicating with Customers
As with most organizations in today’s day and age, they also have social media policies that explicitly outline expectations, guidelines, and consequences if they are not adhered to.
Read More: Think Before You Speak: Living Out Your Social Responsibility
At almost every marketing convention there are sessions revolving around Content Marketing Strategies
It is so easy to get swept away in the day-to-day life of marketing and content creation. Hell, I even wrote a book about how to make sure you have optimized your time down to the nth degree, giving you the ability to create the best content possible. But in that rush for producing value, we have to slow down and look at the audience and find out if they have the expected experience we were hoping for or promised to provide. In this article I will tell a story, give a few examples of areas you can monitor, and list a few ways to use software to help provide better customer experiences in your content marketing efforts.
Read More: Customer Experience First, Content Marketing Next
Inspired by the interview of Jeffrey Rohrs (Chief Marketing Office at Yext) by Jeff Julian (founder of AJi and Enterprise Marketer) titled Location Based Services for Content Marketers I got to thinking about the right time to contact a customer (without being annoying) to offer value adds and engender customer loyalty and repeat sales. The most important take away from their conversation for me was the importance of location and ensuring that the location data that your smartphone or tablet pull up is the same as it appears on your Website. This is more vital than many marketers are aware.
Read More: When They’re Nearby: The Right Time to Contact Your Customer
Squared Digital is part of the Julian LLC companies.
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