Customer Experience First, Content Marketing Next
It is so easy to get swept away in the day-to-day life of marketing and content creation. Hell, I even wrote a book about how to make sure you have optimized your time down to the nth degree, giving you the ability to create the best content possible. But in that rush for producing value, we have to slow down and look at the audience and find out if they have the expected experience we were hoping for or promised to provide. In this article I will tell a story, give a few examples of areas you can monitor, and list a few ways to use software to help provide better customer experiences in your content marketing efforts.