When They’re Nearby: The Right Time to Contact Your Customer
Inspired by the interview of Jeffrey Rohrs (Chief Marketing Office at Yext) by Jeff Julian (founder of AJi and Enterprise Marketer) titled Location Based Services for Content Marketers I got to thinking about the right time to contact a customer (without being annoying) to offer value adds and engender customer loyalty and repeat sales. The most important take away from their conversation for me was the importance of location and ensuring that the location data that your smartphone or tablet pull up is the same as it appears on your Website. This is more vital than many marketers are aware.
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