Content strategies are complicated. They have moving pieces. They have immovable truths. They are built on the unpredictability of the future. They mean so much, and sometimes, so little, but at the root, they are trying to do good. Strategies are nothing if they are not measurable.
“I CAN be more creative than (Insert Favorite, Best, and Most Creative Company Here).”
Read More: B2B Marketing CAN Be Creative, Compelling, and Share-Worthy
Picture this: hundreds of brilliant marketing leaders from all backgrounds – creative, analytical, project managers, etc… – together for three days brainstorming strategies and putting them into action. This doesn’t even begin to describe the energy that infiltrates our minds, but for the purpose of this post, it will do.
Read More: 5 Essentials to Preparing for Successful Conference Networking
I’m not sure what’s harder – starting a company or playing roller derby. I spent a year as a “fresh meat” skater…
Read More: What Roller Derby Taught Me About Marketing and Being an Entrepreneur
Nobody ever said marriage was easy. Roughly 50% of marriages end in divorce. An even greater 95% of businesses fail after ten years. In direct correlation with this current era of mass info availability to grow a brand and business, we must ask.
Read More: The Marriage of Marketing and Sales: Time to Live Happily Ever After
Long gone are the days of witty advertisements that entice consumers to indulge in commodities and services. The art of advertising is not lost, but today, consumers want relationships. They want to have trust in an organization, feel a connection to the brand, and it’s people, and know that they are making the right choice along with their customer journeys.
Read More: Using Mad Men Era Tactics in the Modern Age of Marketing
I just listened to it again and started bouncing in my chair because Mr. Miller has a very sweet gig, and I am envious of his adventure. He is doing incredible work for LinkedIn and Mr. Miller, I can tell you from personal experience that I saw LinkedIn explode in Denmark in the summer and fall of 2015.
Read More: What Does It Mean to be a Global Marketer?
Marketing is what happens behind the scenes: aligning tactics to business strategies and goals, measurement, analysis, documentation, and – the most popular marketing task these days – building and maintaining digital properties. This nerdery is not for the weak. You must be agile (and I mean in all senses of the word), and you must be eager to embrace technology. You must be a team player and a strategic thinker. And, most importantly, you must be analytical.
Read More: What does a Digital Strategist do?
It’s almost a new year, a new you! Or, maybe it’s the same you, new year? The beginning of the year marks a time for starting over, refreshing, goal setting and motivation. Even though you should constantly review and improve your LinkedIn profile, right now is a great time to refresh for a successful 2017.
Read More: 5 Ways to Refresh Your LinkedIn Profile for the New Year
“The use of data to inform and build a system of rapid experimentation on the individual elements of the business problem, to find the best strategies to solve to the challenge or opportunity.”
Read More: Why Marketing Science is the New Marketing
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