What does a Digital Strategist do?
Marketing is what happens behind the scenes: aligning tactics to business strategies and goals, measurement, analysis, documentation, and – the most popular marketing task these days – building and maintaining digital properties. This nerdery is not for the weak. You must be agile (and I mean in all senses of the word), and you must be eager to embrace technology. You must be a team player and a strategic thinker. And, most importantly, you must be analytical.
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