After Years of Working Trade Shows, I Attended One. Here’s What I Learned.

Clearly, he never got the message that I’m supposed to be the one offering insights to attendees. When I reminded him that it’s not in my job description to sit in a seminar room taking notes for three straight days, he replied: “Are you flying out of National, Dulles or BWI?”

That’s how I found myself in the Huntington Convention Center of Cleveland last month.

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